Onboarding & Engagement
Design experiences that keep people coming back
First impressions matter, but what happens next determines whether people stay engaged. SolFlutter researches why people connect with your work, then designs onboarding experiences and engagement systems that turn one-time interactions into lasting relationships.
The Problem
You're losing people after first contact
To keep people engaged, you need insights into what's working and what's not, and a system designed around those findings.
- New users sign up but never complete onboarding or use your product
- First-time donors give once and disappear
- You don't know why people are dropping off or what would keep them engaged
- Your welcomes feel generic or you don't have a real onboarding sequence at all
- Volunteers show up once and don't return
- You're guessing at what works instead of making data-driven decisions
The Problem
You're losing people after first contact
To keep people engaged, you need insights into what's working and what's not, and a system designed around those findings.
- New users sign up but never complete onboarding or use your product
- First-time donors give once and disappear
- You don't know why people are dropping off or what would keep them engaged
- Your welcomes feel generic or you don't have a real onboarding sequence at all
- Volunteers show up once and don't return
- You're guessing at what works instead of making data-driven decisions
The Solution
Onboarding & Engagement
Every project includes:
- User research tailored to your needs
- Current state audit of existing touchpoints
- Strategy and flow redesign
- Implementation
- Training and documentation
- Post-launch support
What Implementation Might Look Like:
Email Welcome Sequence
Automated emails that introduce new supporters/users to your organization and guide them toward next steps
Ongoing Email Campaigns
Segment communication paths for first-time vs. recurring supporters, new vs. active users, etc. so each group gets relevant messaging.
Landing Page Optimization
Strategically designed pages that encourage people to take action (donate, sign up, register, etc.)
Behavioral Automation & Triggers
Emails or actions that happen automatically based on what someone does (or doesn't do)—like following up after a donation or re-engaging someone who hasn't logged in
A/B Testing Setup & Monitoring
Testing different versions of emails or pages to see what works best, with performance tracking for the first 4 weeks
Re-Engagement Campaigns
Automated outreach to bring back people who've gone inactive
Not included:
Ongoing A/B testing management beyond initial monitoring period, social media content or strategy, paid advertising strategy or management, full website redesign (only onboarding-specific pages), video production, cost of third-party tools and software subscriptions
The Solution
Onboarding & Engagement
Every project includes:
- User research tailored to your needs
- Current state audit of existing touchpoints
- Strategy and flow redesign
- Implementation
- Training and documentation
- Post-launch support
What Implementation Might Look Like:
Email Welcome Sequences - Automated emails that introduce new supporters/users to your organization and guide them toward next steps
Ongoing email campaigns - Separate communication paths for first-time vs. recurring supporters, new vs. active users, etc., so each group gets relevant messaging
Landing Page Optimization - Designed pages that encourage people to take action (donate, sign up, register, etc.)
Behavioral Automation & Triggers - Emails or actions that happen automatically based on what someone does (or doesn't do)—like following up after a donation or re-engaging someone who hasn't logged in
A/B Testing Setup & Monitoring - Testing different versions of emails or pages to see what works best, with performance tracking for the first 4 weeks
Re-Engagement Campaigns - Automated outreach to bring back people who've gone inactive
Not included:
Ongoing A/B testing management beyond initial monitoring period, social media content or strategy, paid advertising strategy or management, full website redesign (only onboarding-specific pages), video production, cost of third-party tools and software subscriptions
How It Works
The Process
STEP 1
User Research
SolFlutter starts by understanding your audience. Through surveys, interviews, and data analysis, the research uncovers why people leave and what would make them stay.
STEP 2
Current State Audit
Existing onboarding touchpoints are mapped to identify gaps, friction points, and missed opportunities for engagement.
STEP 3
Strategy & Design
Based on research findings, an onboarding journey is designed that meets people where they are and guides them toward deeper engagement.
STEP 4
Implementation
The experience gets built—email sequences with copy, landing pages, automation workflows, and any necessary A/B testing setup.
STEP 4
Training & Handoff
Your team receives documentation and training to maintain and optimize the system going forward.
STEP 5
Support
30 days of post-launch support to monitor performance and troubleshoot any issues.
Build Engagement That Lasts
See what's possible for your organization, or let's talk about your specific challenges.
Build Engagement That Lasts
See what's possible for your organization, or let's talk about your specific challenges